Thinking Aloud: Why not publishing Houses in Bihar take publishing in Maithili like The Indian Nation did ?

Following constitute my arguments in favour of such a venture :

-There is a market.

-Publishing houses have the technology and capacity to spare.

-They have marketing teams.

- Paid editorial staff will have pressure to create content that is competitive, and sells.

-Readers have no hesitation in buying newspapers and journals from reputed publishers who they have been patronising for years.

- Good quality journals from paid journalists shall weed out mediocrity from mushrooming low-quality journals that finds no takers, myself included.

- Even if  established newspapers lose some customers to Maithili, still in the long term it is a win-win situation for all; Maithili shall gain in quality, and papers a larger rural customer-base. For sure, customers of English editions will continue to read what they read.